Hello friends, Today we are going to talk about YouTube Ranking Factors. So if you are a YouTuber you can bring your video to the best rank in the search result. There are so many ranking factors for this, but in this post, we will tell you about some of the main Youtube Ranking factors.
It may be a bit difficult to believe but you should know that youtube is the world’s second-largest search engine. The first number is google and youtube is also connected to Google. You may also know very well about the popularity of youtube.
Looking at today’s situation, it can be estimated that youtube will grow even more in the coming times. You will also be surprised to know that 300 hours of video content are uploaded in youtube in a minute. Competition in youtube is growing very much now.
If you are a YouTuber you want your channel to come to the top of the search result. So it is very important for you to understand the ranking algorithm of youtube. Once you understand their ranking factors correctly, the search results will start to rank your Youtube video.
In this post, I am going to tell about the ranking factors of youtube. If you are a blogger you can read about Google’s top-ranking factors. Youtube also determines the ranking position of the video, keeping in mind many factors like google. But here’s what we’ll tell about some top ranking factors of Youtube here.
Top 8 YouTube Ranking Factors
1. Channel Keywords
If you want someone to search about your channel then your channel should be at the top, for this, you have to set up channel keywords properly. In this, you have to add related keywords to the subject of your channel. So that your channel is able to rank in the right position.
You may have seen that by putting the full name of some channels we search but still the channel does not look at the top. It has two major reasons. Their channel name is not different or they have not set up the channel properly. Don’t worry I am going to share some tips with you. By setting this up, your channel will also rank well on Youtube.
When you set up your channel and add keywords to it, your channel will start to rank at the top. To set up this you have to go to the creator studio of your channel. Now go to Settings >> Channel >> Basic. Now you have to add related keywords to your channel in the box with keywords.
2. Youtube Video Title
On-Page SEO is also essential for youtube, as well as for blog posts or other web content. This is considered to be the topmost factor of the YouTube ranking. You must know that the metadata is considered to be a very large ranking factor and the title also comes in the same.
If your video title is good, then it will good for Youtube ranking factor as well. So that it will attract more traffic and get more views.
If seen, the short title performs very well. Because many long titles are cut off from many browsers and devices. If you keep a short title then keep in mind that the title should match Youtube video content.
3. Video Description
As a title, the description in the video should also be good. Because you know that this also comes under the metadata. And this plays a major role in the ranking factor for both google search and youtube search.
We all know that youtube can also read the uploaded video. If you have nude content in your video, then youtube can easily recognize it. But youtube can not read video content completely. So Youtube algorithm recognizes the title, description, and tags of our video, and what kind of content is there in our video.
Now you have understood that In the description you have to tell about the video in detail. You can also add keywords as well. With this, you can add social media links to the description as well.
4. Youtube Video Tags
This is one of YouTube’s most important ranking factors. You can rank your videos at the top of the search result using the right tags. There is a very important role of tags in Youtube Search.
Just as I told you above, youtube can understand video properly by understanding our video title, description, and tags. When they understand the video correctly, our videos will be shown in the search results at the top position.
While using tags, it should be kept in mind that only use related keywords related to the video. If you use different keywords in the description and different in tags, youtube gets confused. And they will not show your video in the top position.
5. Video Quality
This is also a very special part of the ranking factor of youtube. In Youtube, high-definition (HD) videos perform better than low-definition video. In fact, HD videos are highlighted even in the YouTube search result.
The Youtube team knows that most users now have a smartphone, in which HD video runs smoothly and the internet speed is also quite good. That’s why youtube is giving more value to HD videos than low-definition video.
6. User Experience Metrics
Youtube takes great care of the user experience while rating our video. This allows them to know the quality of your video. If the user experience is good then that video easily ranks in youtube.
If user engagement in the video is excellent, youtube understands that video can be helpful for people and makes that video viral. This is the biggest factor of any video being viral.
If you have good likes and comments in your video, youtube guides that the quality of the video is good and gives it a good position in the search result.
7. Watch time
Youtube is using watch time as the ranking factor since the end of 2012. Youtube can easily determine the quality of a video from “watch time”. The watch time is good, then the video does not take much time to become viral.
If people like your video, they will definitely like youtube too. Shortly before, youtube used to determine its ranking only by watching the watch time of the video, but now they will rank your videos by keeping many factors in mind.
The option of analytics in youtube is already given. From there you can check your video’s analytics report and find out how your video is performing.
8. Closed Captions and Subtitles
You should have seen the caption used in many YouTube videos. For those who use multi-language in the video, it is very important for them. Also, it is also very beneficial for getting a ranking in search engine.
It has two major advantages:
- If you are using a local language in your video, giving a subtitle does not make people confuse to understand it.
- The search engine crawls the caption. Which means the search engine understands your video properly and gets a good rank.
You can add a caption to your video from the youtube editor.
Also helpful for you:-
After knowing all the Youtube ranking factors mentioned above, you may have come to know how video ranks in youtube. Apart from this, the most important is the Authority. I have seen some big YouTubers that they do not pay attention to their video’s title, description, tags, but still, their video gets a good rank. In the same way, when you become popular, your video will also rank easily.
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