Google search engine optimization techniques 2019.

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Google search engine optimization techniques:

Types of search engine ranking factors:

  • On page SEO
  • Off page SEO
  • Violations

SEO factors work in combination
No single SEO factor will guarantee the positioning in the search engines. Having a good HTML title will not help if a page has low quality content. Having many links will not help if they are all of low quality. Having several positive factors can increase your chances of success, while the presence of negative factors can worsen those probabilities.

Google search engine optimization.

Success factors on page

The search ranking factors on the page are those that are almost totally controlled by the publisher. What kind of content do you publish? Are you providing important HTML hints that help search engines (and users) determine relevance? How does the architecture of your site help or hinder search engines?

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Off-page SEO factors

The factors of classification outside the page are those that the publishers do not control directly. Search engines use them because they learned early on that trusting signals controlled by publishers has not always yielded the best results. For example, some publishers may try to make themselves more relevant than they really are.

With billions of web pages to be sorted, it is not enough to search only the “on the page” tracks. More signs are needed to return the best pages for any particular search.

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SEO violations and ranking penalties.

Make no mistake: search engines want people to do SEO because they can help improve search results.

However, there are some techniques that search engines consider “spam” or “black hat”, which could result in your pages receiving a classification penalty or, worse, being completely banned from the search engines.

Violations are generally tactics aimed at deceiving or manipulating a search engine’s understanding of the actual relevance and authority of a site.

Weighting of search ranking factors

All the factors we show are weighted on a scale of 1 to 3, as shown in the upper right corner of each factor, as well as the reflections in the tonality of that factor. A weight of 3 is the most important thing and it is something that you should pay close attention to because it has a greater impact than other factors.

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This does not mean that the weighted factors 2 or 1 are not important; They are just that they are less important, in relative terms, in terms of other factors in the table. The violations are also weighted, but in negative numbers, with -3 being the worst and potentially most damaging to your SEO success.

The weighting is based on a combination of what the search engines have said, the SEO community surveys and our experience and experience in looking at the space over time. We do not expect them to be perfect. Not everyone will agree. Your mileage may vary. But we trust that it is a useful general guide.

“Missing” SEO factors and philosophy of the Guide.
SEO experts may wonder why some factors are not shown. Why is ALT text and bold words not included as HTML factors, for example?

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The answer we do not believe that these things are so important, relatively speaking. We do not try to understand all possible signals (Google has more than 200) and secondary signals (Google has more than 10,000).

Instead, this Google search engine optimization online guide is to help new SEO to focus on the big picture and perhaps allow expert SEOs to press the “reset” button if they are lost looking fixed trees in the SEO forest.

For this reason, this Google search engine optimization guide does not address your most important keywords at the beginning or end of an HTML title tag. Nor are we trying to assess how much weight an H1 tag has on an H2 tag.

We deliberately avoid being ultra specific because these things often distract us and drag us down into the rabbit hole. Instead, we hope you understand that pages should have descriptive titles, that indicating the structure of the page with the header labels can help, and concluding with structured things is a good idea.

Do these things well and you have probably solved 90 percent of the most important HTML factors.

Similarly, it is not if a good reputation on Twitter is worth more than on Facebook. On the contrary, we are trying to help people understand that having reliable social accounts in general, attract a good follow-up and generate a social exchange, can ultimately help you achieve success in research.


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